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Do You Want to Gain an Edge by Gleaning Novel Insights from Social Media? Do You Want to Harness the Power of Unstructured Text and Social Media to Predict Trends? Over the past decade there has been an explosion in social media sites and now sites like Facebook and Twitter are used for everything from sharing information to distributing news. Mining unstructured text data and social media is the latest frontier of machine learning and data science. My name is Minerva Singh and I am an Oxford University MPhil (Geography and Environment) graduate.